
Direct email has taken a back seat with the increasing popularity of social media channels, but it still works and should be a channel to consider in your marketing plan. Some of the reasons cited as hindrances to using it include spam filters. I personally appreciate spam filters because they move the unwanted emails before I even see them, saving me time and protecting me from potentially harmful viruses.
How can you leverage this strategy despite the above challenges and still grow your business? Here are tips for you to consider as you draft your email marketing strategy. (more…)
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